A proud legacy
Hot Shots Group was founded in 1995, operating from our head office located in Campbellfield, Victoria. We are a well-established Australian business that has built a solid reputation as a leading supplier in the packaged food and consumer goods industry. From our early days, we have been passionate about delivering innovative and engaging products to major grocery retailers across Australia, including Woolworths and Coles. Our rich history in brand management, product innovation, and commercial partnerships continues to shape who we are as we evolve and expand into global markets.
Key Milestones
Our history can be grouped into four dynamic phases:
Building the foundations 1995 – 2009
- 1995: The journey begins with the establishment of the Hot Shots business, laying the foundation for our strong presence in the fast-moving consumer goods (FMCG) industry.
- 2000: Hot Shots (Aust.) Pty Ltd is formally registered as an Australian Private Company, solidifying our day-to-day commercial operations, sales, and distribution networks.
- 2004: Hot Shots International Pty Ltd is registered to manage our growing workforce and integrated business structure.
Brand establishment & licensing 2010 – 2016
- 2010: Our flagship brand, Iddy Biddy Fruity Bits, begins its rise to prominence, going on to maintain a consistent presence in Australian supermarkets for over 15 years.
- 2010s: We forge strong commercial partnerships with globally recognised licensors, including Disney, Warner Brothers, and Universal Studios, entering the licensed character-based snack market.
Portfolio diversification 2017 – 2020
- 2017-2020: We expand our operations beyond children’s snacks, managing an extended portfolio that includes food gifting products, condiments, and BBQ-related accessories to cater to broader consumer segments.
- 2020: We enhance our in-house creative design and co-packing capabilities to fast-track product development and respond quickly to seasonal and promotional retailer demands.
Strengthen for growth 2021 – Future
- 2021+: Accelerated investments in digital platforms, expanding our reach into e-commerce marketplaces and social media channels to engage directly with consumers.
- Present: Continued expansion of our branded portfolio across domestic and international markets, supported by our dedicated team in Campbellfield.
Our commitment to quality
Hot Shots is a leading producer of children’s fruit snack products, everyday confectionery items, and premium food gifting ranges. Our ongoing commitment to quality ensures that our products meet the highest benchmarks. All of our products are manufactured in audited facilities operating under recognised standards such as HACCP, GMP, and ISO, and we implement strict pre-shipment quality control processes to maintain consistency and product integrity for Australian and international regulations.
Our commitment to safety
Our people are our greatest asset and ensuring their safety is our top priority. We believe that all incidents can be prevented and our collaborative way of working ensures a culture of safety across our Campbellfield headquarters and operational facilities. We work daily to keep our team members, logistics partners, and visitors safe and healthy while maintaining compliance with strict commercial and ethical sourcing requirements.